Oxford City Council Research Proposal Essay Example for Free

Oxford city Council look into Proposal EssayOxford City Council (OCC) provides a range of cycle services, including kerbside collection services and recycling sites where residents throw out deposit items for recycling. Such abstracts enable OCC to recycle approaching 40% of Oxford star sign ware currently. However, the UK government neediness to establish a recycling culture and push to set increase targets for ho workouthold recycling, with an aim of compass 50% by 2020.Following a novel (DEFRA) Department for Environment, Food and Rural Affairs foremost to in allow the use of financial incentives for household waste minimisation and recycling, OCC is considering the introduction of a pilot scheme in selected postcodes areas. This would involve the introduction of bins fitted with microchips to monitor how some(prenominal) recycling and other waste a household produces, leading to refunds from local taxation bills for a level-headed recycling performance or addit ional charges for a poor recycling performance.OCC is keen to understand likely reactions of residents to such a scheme and the overall reach that this business leader leave on household recycling rates. OCC has invited the marketing look for agency, Research Solutions to provide a proposal for marketing research to inform decision making. What is the research object? A research target area is basically the main objective of the research i. e. the purpose of carrying out the research forms the research objective. The research objective is basically formed on the basis of the background of the research that is being conducted.(Creswell 2008). In this case, the main out is recycling. This is due to the increasing population in the UK due to which the wastes have been increasing with a higher parcel. However, it is non a wise idea to leave the wastes just like that and it would be a very untroubled option to recycle the waste so that it can be utilized again as the resources we confess in the world today are limited but the demands of the people are unlimited. Therefore, it is always a good idea to alleviate as much as possible so that we can save our future generations from suffering.The research objective of this research is that the UK government wants to establish a recycling culture and continue to set increasing targets for household recycling, with an aim of reaching 50% by 2020 in order to mitigate the previous targets. Previously, Oxford City Council provided a range of recycling services, including kerbside collection services and recycling sites where residents could deposit items for recycling and this enabled Oxford City Council to reduce the household waste by 40%.The idea now is to increase this percentage by 10% and to make it 50%. Problem Statement Before the research team depute to solve the caper starts their job, a problem statement needs to be defined and to be presented to them and the problem statement should answer three mai n questions i. e. to define the problem and the reason why the team is ask to solve this problem, the client who needs a solution to the problem and the scope as well as the limitations of the problem in terms of various answers such as time, money and other resources.Moreover, it is withal alpha for the problem statement to address all the Ws i. e. to answer what, how, where, when, why, and who. (Denzin Lincoln 2005). Referring to this case, due to the increasing need of recycling, the government of UK plans to increase recycling of the household wastes to 50% by 2020 i. e. an increase by 10% from today. This aim has been defined basically to serve the households and to meet their demand of recycling household wastes however at that place are trusted limitations that are coming in the way to meet this requirement of the government of UK.In order to solve this problem, we, a research team from a marketing research agency, Research Solutions has been charge to work out and to know the likely reactions of residents to such a scheme and the overall move that this might have on household recycling rates. For this purpose, What methods exit be utilize? Following a recent (DEFRA) Department for Environment, Food and Rural Affairs initiative to allow the use of financial incentives for household waste minimisation and recycling, OCC is considering the introduction of a pilot scheme in selected postcodes areas.This would involve the introduction of bins fitted with microchips to monitor how much recycling and other waste a household produces, however this will involve a certain cost as Oxford City Council will have to make refunds from local taxation bills for a good recycling performance or to pay additional charges for a poor recycling performance. (Patton 2002). We will use both primary as well as secondary data to conduct our research as well as both soft and quantifiable data.Once we have gathered the secondary data, we will then seek for primary dat a for which we will prepare a set of 200 questionnaires. The questionnaire, we have planed will consist of around 20 open and close ended questions. We will get these questionnaires fill and will also interview people in Oxford from different age groups especially the women as the issue is basically related to household recycling so the housewives would be the best option to interview. Data summaryThe process of gathering, modeling and transforming data aiming to make the important information prominent, to suggest conclusions as well as to support the decision making is called data analysis. There are various approaches and techniques that can be used for this purpose under different domains. (Spatz Kardas 2007). As Oxford City Council has been asked to increase recycling of household wastes by 10%, they now have to plan everything to achieve this finis but for this it is essential for the Oxford City Council to collect all the important information and to transform it.Therefore , to understand the likely reactions of residents to such a scheme and the overall impact that this might have on household recycling rates. A time archive The government of UK wants the goal of an increase in the recycling of household wastes to be achieved by an increase of 10% by 2020 and this gives Oxford City Council more than a decade to achieve this aim.The Oxford City Council should plan out seriously and work on the aim that is to be met but in the first place finally starting the work, it is always essential to conduct research in order to know whether the plans they have made will be successful of not and also to know the reaction of the people in the UK after the introduction of the pilot scheme in selected postcodes areas and before the plan can be executed, marketing research will be conducted whose timing is mentioned below. (Pan 2004). The time schedule will not just provide a timeframe but it will also help us meet the deadlines.As we have been assigned one month to conduct this research, we have accordingly change integrity the time to meet our goals in an efficient manner. In the first week, we plan to conduct desk research followed by qualitative fieldwork in the second week as well as to prepare a qualitative desk research report. On the first day of the third week, we aim to prepare questionnaires that will follow the quantitative stage, coding and data preparation. In the fourth week, that is also the last week, we will do the analysis, prepare a presentation and on the last day we will present a final report.Bibliography Creswell, J. W. (2008). Research material body Qualitative, Quantitative, and Mixed Methods Approaches. 3rd edn. Sage Publications. Denzin, N. K. , Lincoln, Y. S. (2005). The Sage handbook of qualitative research. 3rd edn. Thousand Oaks, CA Sage. Pan, M. L. (2004). Preparing lit reviews Qualitative and quantitative approaches. 2nd edn. Los Angeles Pyrezak. Patton, M. Q. (2002). Qualitative research and evaluation m ethods. Thousand Oaks, CA Sage. Spatz,C. Kardas,E. P. (2007). Research Methods in Psychology Ideas, Techniques, and Reports. McGraw-Hill Humanities/Social Sciences/Languages, Hardcover.